Jessica Simpson On Set For New Fashion Reality Show

Jessica Simpson is returning to television with a new reality show, "Fashion Star." It will be shown on NBC, and Jessica will play the role of celebrity mentor to some future designers. Model Elle Macpherson will join her on the series. Sounds like another Project Runway wanna-be.

Go ahead and snicker....but Jessica Simpson is getting the last laugh.

The clothing empire she built, is already worth about $1 billion. And the blonde-haired Simpson is only 30-years-old. Plus, she's very busy planning a wedding to fiance Eric Johnson, launching a new fragrance, and putting together the new fall line of her clothing, shoes, and signature handbags.

She's been on the set of Fashion Star out in Los Angeles. Check out the photo snapped of her yesterday, wearing a sparkling mini dress.

NBC is excited to have the fashion businesswoman front a TV series:

"With an almost billion-dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers,' said Paul Telegdy, NBC and Universal Media Studios executive.

We are told, that so far, no launch date has been set for Jessica Simpson's, "Fashion Star.".

Jennifer Lopez Gives O Mag Glimpse Into New JLo Kohl's Fashion Line

Sexy and modern.

That's how superstar Jennifer Lopez wants women to feel when they put on a piece of fashion from the singer's new clothing collection at Kohl's this September.

The Kohl's JLo style is being featured in the September issue of O magazine. You get a glimpse of the glamorous Lopez influence that will be launching across the country in Kohl's dept. stores.

Originally, JLo and husband Marc Anthony were going to debut a lifestyle dept. together at Kohl's. But, since recent news of a split-up with divorce on the way, we're not sure if her ex will also continue with his own Kohl's venture.

Meantime, Jennifer Lopez is not looking back. The womenswear collection is definitely on. As far as the home furnishings by JLo, we're not sure yet if that will also launch.

Hey, it's all good! You can smell like JLo with her gazillion JLo fragrances, look like JLo with her new clothing line, and hopefully, decorate your home like JLo, too.

Mariah By The Sea: Post-Baby Aquatic Workout To Regain Figure

Mariah Carey. Gisele Bundchen.

Both of these famous women share something in common.

They sure don't look alike. Both are quite tall, but body-wise, they are very different. Mariah is curvy with a definite hour-glass silhouette, while Gisele is long and lean with a model's dimensions.

Both have gone through a first pregnancy, and that is where we take a further look at the post-baby aquatic work-out.

The gorgeous singer recently tweeted to her fans, that she was hitting the beach to exercise."Ocean work out!" Mariah announced, along with a photo of herself splashing in the waves. "It's been a loooong time since I've been in the ocean."

Good for her! Keep the body moving!

Mariah Carey has been trying to re-gain that lovely, curvy body, after giving birth to twins back in April. No easy task for any woman, celebrity or non-celebrity.

Mariah claims that aquatic work-out is "3x more effective" than other work-outs. And that is how she generally stays in great shape.

Maybe Mariah is on to something for ladies in post-baby mode, because that is how supermodel Gisele Bundchen bounced back following her birth to son, Benjamin Brady.

Except, Gisele was working out in a pool. But it doesn't matter....pool or ocean. It's all about water resistance:

It's called the Brazilian Body Surf program, and Gisele was reportedly doing the surf during her 2009 pregnancy. Smart girl! At least that is what the Boston Herald was reporting.

What exactly is the Brazilian Body Surf? According to the website Equinox, it's a combination of cardiovascular and muscle conditioning drills taught using water resistance.

Great post-baby body tips Mariah and Gisele!

MAC Launches Blackest Mascara Ever: Opulash Optimum For Fall

Black mascara.

We've mentioned this several times before, here at BeautyTipToday, that we CANNOT live without it. And the blacker the mascara, the better. So, that's why we are very curious about MAC's new Opulash Optimum Black Mascara ($15, at fine dept. stores by August 25th). We found some already, here at Nordstrom.com.

MAC's Opulash Optimum Black Mascara promises to deliver a saturated, volumizing blackest formula to add more drama and thickness and curl to your lashes. Check out the ad photo above.

Kim Kardashian would probably love the new Opulash Optimum because she likes to 'over-dose' on mascara, too. Kim K never met a layer of mascara she didn't like, and we can say the same about Kourtney, Khloe, and Mama Kris. And Kim K is already a huge fan of MAC's Zoom Mascara.

Sure, if you were born with dark brown eyes, you can handle the blackest, thickest mascara around. The two go hand-in-hand.

Mascara is one beauty item every girl needs. And MAC never disappoints. We're sure you will get 'optimum'results with new Opulash Optimum.

New Zytaze Botox Booster: Supplement Keeps You Wrinkle-Free Longer

5 days....10 supplements, equals longer-lasting Botox results.

This one has piqued our interest. We just noticed the ad in a magazine last evening. And we came away scratching our head. What will beauty science think of next?!

Prescription Zytaze is being called the new BFF of Botox cosmetic. It's actually a new medical food or supplement that makes your Botox results last longer.....up to 1 month longer! Talk about a Botox booster.

All you do is take Zytaze for 5 days (10 capsules) BEFORE your next Botox injections.

So does it REALLY work? And what's in Zytaze?

Zytaze is made up of the supplement zinc, along with enzyme phytase. The pills provide nutritional support to enhance the effectiveness of Botox injections for the treatment of facial cosmetic procedures, blepharospasm, and hemifacial spasm.

Without such a booster, Botox, in general, lasts between 3 and 4 months, at which time, the muscles in that area of the face start moving again, signaling time for the next treatment. And if you love to work-out, well, that can rob you of your Botox results, too.

California plastic surgeon, Lavinia Chong explains:
"It also depends on how much you exercise. I have extremely fit patients who are "gym rats", doing hard cardio 5-6x/week. They uniformly report that the longevity of Botox is lower."

Wow! We were not aware of such an exercise/Botox link.

Our advice? Speak with your dermatologist. He or she can best determine if Zytaze is worth taking, and if it actually makes a difference in Botox longevity. We will be waiting on more studies about the new medical food enhancer.

By the way, a prescription for Zytaze costs $60.

Visit Zytaze.com for more details.....Or call 800-233-5469.

Got Sunscreen? Duh! Don't Forget To Slap Some On

Take a good look at your face, and now, at your wrinkles.....Maybe, you don't have any. Great for you. Continue your excellent anti-aging routine.

But for those of us who do have wrinkles, we are asking you, is there one side of your precious face that appears more wrinkled than the other?

Let's explore exactly why.....

Whatever you do, just play safe under the sun. And even if you're in the car driving, you still need to wear sunscreen. Facial skin cancers develop more on the left side due to frequent driving, say researchers at St. Louis University.

"We tend to see more skin cancer on the left side of the face---drivers need to be aware of the amount of sun exposure they receive behind the wheel," cautions Dr. Scott Fosko.

So that means, no more covertibles? And no more car sun roofs?

Don't laugh....we DO have a sun roof, but refuse to open it up, because we are afraid to really let the sun shine upon us while driving, and destroy our skin even further. As far as the left driver's window, well, what can we do? We can't draw a curtain across that.

Maybe that sounds super silly to you, but the sun's powerful UVB/UVA rays do a number on the epidermis. And it will catch up to you. Just wait until you get into your 30s and beyond. Sun damage DOES occur, even when the sunscreen is applied.

Sunscreen isn't perfect....but essential on a daily basis.

If you're tired of applying heavy creams and oils to your skin, why not try the powder sunscreen that celebrities are hooked on?

Colorscience is proud of their mineral-based powder sunscreen called, Sunforgettable. Cute name.

Sunforgettable is a really unique beauty product. The ingredients contain immediate 8 hour, waterproof protection. And it's a powder base. No more greasies.

And it comes in 3 shades: Perfectly Clear. All Clear. Almost Clear. Application is easy, too. You can put it on with a brush applicator, a roll-on, or a shaker.

We found some Sunforgettable here at SkinCareRX.com for $49.50.

Hey, U.K.: Why Just Give The Beauty Brush-Off To Julia Roberts And Christy Turlington?

We don't know whether to applaud or scold the U.K. for banning makeup ads there, featuring actress Julia Roberts and model Christy Turlington.

A British watchdog group, the Advertising Standards Authority, claims that L'Oreal cosmetics giant went TOO far in air-brushing the images of both Julia and Christy in their respective ad campaigns for Lancome and Maybelline. L'Oreal owns both brands.

This statement came after from Jo Swinson, British politician:

"Pictures of flawless skin and super-slim bodies are all around but they don't reflect reality. Excessive airbrushing and digital manipulation techniques have become the norm but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great. This ban sends a powerful message to advertisers - let's get back to reality."

Okay, very fair statement, but let's also get REAL about the whole advertising industry......Face it, people....just about everything under the sun gets air-brushing. Suddenly, dark undereye circles disappear, along with moles, wrinkles, uneven skintone, uneven hairlines, and even pores. And don't even get us started about body air-brushing. Suddenly,this actress has longer, slimmer legs, and so forth.

But why just pick on poor Julia Roberts and Christy Turlington?!

Attack the entire modeling/advertising business. You can't tell us for certain, who has been air-brushed and who has not, and to what extent the air-brushing has gone on. It ain't just Julia and Christy being digitally enhanced. Both gorgeous celebrities are over 40-years-old, and yet, young models are also air-brushed to impossible perfection.

By now, most of us recognize that the glossy, beautiful ads in magazines and on billboards have been altered in some way. And most of us have come to realize, that even great-looking famous people are not perfect. But we have also become a youth-obsessed culture who now expects forehead wrinkles to be zapped by Botox, or a sagging bosom to be lifted by breast enhancement surgery, and so on.

We expect our favorite celebrities to appear flawless. It's a shame, and it will take more than a few outcries by a group in the U.K. to try and reverse the beauty standards we have created in the 21st Century.

The real shame is for our young daughters who are growing up these days around such impossible beauty expectations.