Smooth Move: Jennifer Lopez In New Ads For L'Oreal EverSleek Hair Line

Jennifer Lopez. She sure is sleek and sexy. And that's probably why L'Oreal Paris has named her as the new face for their EverSleek hair care line.

The JLo L'Oreal TV commercials will debut on Sunday, January 16th during the Golden Globes award show. Behind-the-scenes video clips from the shoot will also be streamed online to L’Oréal Paris’ Facebook that evening. And print advertisements will begin appearing in February magazines.

Not bad for the multi-talented entertainer who will make her debut later this month as American Idol's newest judge.

The 41-year-old mom of two, has also recently inked new deals---- one with Kohl's dept. stores to develop a lifestyles fashion concept with husband Marc Anthony, and the other, regarding a new album, "Love," which is scheduled for a 2011 release.

Nothing can stop Jennifer Lopez. Don't forget, she was also one of Barbara Walters’ 10 most fascinating people of 2010.

So, let's look at the L'Oreal EverSleek line. The hair products are all sulfate and silicone-free and come in bright orange containers. And EverSleek is designed to battle frizz and return locks to a healthy, smooth texture.

We say, Amen, to that. Look for them at your favorite drugstore.

Dress Like Jessica Biel With Timberlake's New William Rast Line At Target

Ladies...now you, too, can dress chic and sexy like actress Jessica Biel, and pay a lot less, because JT has brought sexy back.....to Target! But you better hurry.....this gig is up on Saturday, January 22nd.

Justin Timberlake's William Rast clothing line is now a lot easier on your pocketbook, ladies. You can pick up luscious leather jackets wearing the William Rast label for less than half the price. And the quality is very good. Check out the brown leather jacket, now at Target for $199.99. The jacket silhouette is contoured nicely and available in Junior sizes with a 'young contemporary fit.'

JT's girlfriend Jessica Biel (photo3), is wearing a $495 William Rast leather biker jacket from his more expensive line. But the leathers at Target are just as lovely and rich-looking.

And we fell for the sexy and classic, black tuxedo jacket for $49.99. Look at the detailing on the corset-style lace-up sleeves. Very nice.

The limited edition of the William Rast collection for Target features jeans, cargo pants, sportswear, and outerwear, but is only on sale now, until January 22nd, as we mentioned earlier.

JT describes his collection as "sort of country" with a "chic edge."

Take a look at the William Rast line for Target here.

Don't Wait Until It's Too Late To Treat Damaged Decollete Skin

Skin care does not stop at the precious face and neck, ladies.

When you're in your 20s and 30s, you're just not thinking about protecting your decollete. But trust us, as you head into your 40s and beyond, those once cute, tiny freckles scattered across your decollete will matter, because those sun damaged spots will become more prominent, and annoying to look at.

What exactly is the decollete?

The decollete is the upper part of a woman's chest, below the neck. And that brings us to the point of our article today:

Skin Care should not end at the chin. Let's look below. The decollete area on a woman's body is one of the first places to show age. The decollete needs tender loving care. According to liv.com, a website dedicated to helping raise awareness about early detection of breast cancer, the skin of the decollete, is quite delicate:

"The skin on the décolleté area is more sensitive than skin on other parts of our body; it is thinner, less moisturized, has less elasticity and there is no fat tissue below. Consequently, this skin is more likely to show signs of aging with dryness, hyper-pigmentation and age spots."

We have found a super new beauty product by a beauty company we trust, that addresses the neck and decollete:

Necollete by Osmotics Cosmeceuticals ($75, Osmotics.com. This is a strong formula that fights back against damaged decollete skin:

Helps firm and support neck contours while reinforcing fragile skin with needle free hyaluronic acid booster .
Strengthens collagen fibers with powerful peptide combination.
Visibly reduces redness/blotchiness for a more even skin tone.
Firms and tightens for more youthful contours.

Allure magazine once asked 40-something model Cindy Crawford about the areas she pays special attention to:

CINDY CRAWFORD: My hands and my décolleté. In L.A., there are 65-year-old women walking around in Juicy sweatpants, and from the back, you'd think they were 20. But when you see their hands or their neck, you know. When I put moisturizer on my face, I use a little extra so that I have enough to cover my hands. Most people don't start caring about the décolleté until it's too late, but I'm religious about it.

Let's all get on decollete damage control in 2011.

Ermis Labs Uses 2-Pronged Attack On Acne With Special Bottom Of The Sea Ingredient

Acne. It's a word that makes most of us cringe. And it's a condition that can instantly crush one's self-esteem. But as we look forward to new beauty possibilities in 2011, we find hope for clear skin with Ermis Labs.

And in this company's new 2-pronged attack on acne, we also discover a special ingredient at the bottom of the sea. It's sea whip coral, and yes, it plays a key role in the acne treatment program of CoralActives.

We had the pleasure of interviewing Chris Billis, co-founder of Ermis Labs, and trying the CoralActives system. And we wanted to know right away, what's up with the coral?

"The ultimate 'stand out' is Sea Whip Extract," Chris says. "It's an extremely expensive ingredient and difficult to harvest but it addresses the redness, irritation and inflammation of acne that every other product chooses to ignore."

Chris Billis and his partner Paul Tuffy, both have extensive backgrounds in the pharmaceutical business, namely in the field of dermatology. Chris is an acne expert and Paul is extremely knowledgable about inflammation. And both gentlemen saw plenty of over-the-counter acne medications that just didn't have the power to stop the break-outs. So, the two developed their own system, and CoralActives was born. And no, you don't need a prescription.

There are 2 simple steps:
1. Wash your face with CoralActives Retinol Exfoliating Cleanser ($22) .
2. Treat your skin with CoralActives Penetrating Acne Gel Serum ($28).

And Chris Billis says his treatment attacks acne differently, than other systems like Proactiv.

"The key differentiator are the ingredients," Chris explains. "I chose 6% benzoyl peroxide (serum gel), Proactiv uses 2.5%. 6% is the highest clinical efficacy, i.e. 7%, 8%, 9%, 10% do no better than 6 - they do however run the risk of irritation at higher doses. Most would consider 6% high, but if you take the time a formulate a vehicle that is extremely moisturizing and has the proper elements to break benzoyl peroxide down to its smallest particle you can avoid irritation. I added ingredients that would attract moisture from the air and keep it on the skin. And bet of all it's light, the serum goes one so easily.".

We fell in love with the Retinol Exfoliating Cleanser, too. It's powerful but kind to skin, and like the acne gel serum, it is formulated with sea whip coral, as well as encapsulated retinol.

"That means it stays absolutely pure until you start to wash your face," Chris explains. "From production, to manufacturing, filling, shipping and in your bathroom nothing touches the retinol. For the 20-30 seconds you wash your face you are getting an incredible rush of retinol, but because of the short contact you can avoid the usual side effects. The cleanser also contains very fine micro beads for exfoliation.".

We believe that the new CoralActives acne treatment system by Ermis Labs is a skin care line and company to watch in 2011. Chris Billis and Paul Tuffy have the beauty and clinical science to back up their 2-step attack on break-outs and pimples.

Take a look at their website. It is very educational about acne and how to treat this problem that affects some 20 million people in the US between the ages of 12-24, every year.

You can order the cleanser and gel serum here.

Kourtney Kardashian Stealing Spotlight Away From Kim With Skinny Post-Baby Body

At 31, Kourtney Kardashiam has never looked lovelier. There she is last evening at the Golden Globes Award show, rockin' a gold, strapless sparkling mini. And the reality star momma is also gracing the cover of OK magazine, one year after giving birth to cutie-pie son, Mason.

A sexy, blue bikini and oh-so-flat belly, and a whopping post-baby weight loss of 45 pounds!! She now tips the scales at 95 pounds. And no surgery was involved in her gorgeous transformation.

Kourtney is the oldest and shortest of the Kardashian sisters. She has often said, that if she walks alone down a crowded street, hardly anyone recognizes the dark-haired beauty. Well.....not anymore. Kourtney is definitely stealing the spotlight from curvy sister Kim.

"I love my new body," the 31-year-old tells OK. "They say that it takes a full year to really get your body back [after giving birth] and I believe that."

Kourtney has some sensible skinny post-baby body tips for OK magazine readers:

1. If you can, Nurse Your Baby. Kourtney says this works. "Because I’m nursing, I have to eat constantly. So when we’re filming I tell everyone, ‘Remind me that I’m hungry.’ And if it’s a snack, I try to make healthier choices." She also mentions in the Kardashian sisters' new book, 'Kardashian Konfidential,' that, "Breastfeeding takes a lot of the weight off, so I lost a lot of it easily, not changing anything."

2. Move Your Body. Kourtney did not get those amazing abs by just watching the fat melt away. Her advice---head to the gym for some strengthening exercises, and don't sit still. "I’d take him on walks when he was a baby and do squats while holding him…"

3. Adopt A Sound Diet Plan. Kourtney doesn't believe in depriving oneself of a few naughty foods, but after having had a baby, she has learned to eat small, and healthy but more often. The petite reality star adds "healthy choices with a few splurges," to her diet.

Kourtney Kardashian admits that it wasn't easy taking off the post-baby weight. But she also wants new moms out there to know, that it can be done in a very healthy and sensible way. And she hopes to inspire these women in 2011.

Check out Kourtney's blog and read the entire OK mag interview, packed with her skinny post-baby body tips.

Dull Rough Frizzy Hair Needs Paul Mitchell Gloss Drops

Too many chemical processes, constant blow-drying, and plain old exposure to the dry, frigid winter elements, and your hair has lost its shine.

Look in the mirror these days. The long, cold January days and nights have cursed us all. Dull, rough, frizzy locks Yuck!

That's why we have turned to the hair master himself, Paul Mitchell. And he's got a super product to bring back the high wattage shine. It's called Gloss Drops ($20, 3.4 0z).

It's a light-weight silicone gloss that really smoothes the surface and leaves hair soft and silky. And a little goes a long way. Gloss Drops by Paul Mitchell features jojoba oil, chamomile, and henna, to produce a healthy, huge shine---hair with depth.

What we like about the product, is its versatility. All you have to do, is add 1 or 2 drops, to your favorite leave-in conditioner, apply to hair and blow-dry. Or you can use Gloss Drops by itself, and watch your beautiful mane return.

Anyone who dyes hair, perms, straightens, blow-drys, flat irons, and so forth, will lose shine. Even celebrities face hair challenges because of all the primping in between. It's the products we use after these harsh treatments, that make a world of difference.

For more information on Paul Mitchell Gloss Drops and where to buy this frizz-free polish, click here.

How To 'Rent The Runway' And Get Glam Like Kim Kardashian For Cheap

We just stumbled on to this website yesterday. And we were quite amazed at the concept of Rent The Runway.

You can be a glam cinderella for the night without breaking the bank. Want to look like sexy Kim Kardashian, right down to the curve-hugging expensive dress?!

Now, you can. In fact, Kim's dress, a stunning, $2,800 Gold Glimmer Strapless number by Herve Leger is available. You can rent the dress for just $200 for 4 days. And when you're done, just place your order in the pre-paid package and drop it in the nearest mailbox. RentTheRunway.com will take care of the dry cleaning.

RentTheRunway.com is a service that lets you borrow high-end designer pieces like Herve Leger, Escada, Badgley Mischka and absolutely gorgeous accessories from Judith Leiber, Elizabeth Cole and many others at 90% off retail prices!

Be it black tie, a special date, a wedding, or just a night on the town, RentTheRunway.com has the perfect designer pieces for you. And their style experts are just a click away, to help you choose your individual, knock-out look.

Not exactly sure how these glam designer dresses will fit on you? No problem, Select a FREE backup size for the perfect fit.

We love this idea....very smart! 2011 is going to be a great and very stylish new year!