L'Oreal Launches INOA Hair Color For Better Color Penetration

L'Oreal Professional's new dye job is no snow job. In other words, INOA Hair Color is a revolutionary new way to color hair, without the stink, ammonia, or the fading! And L'Oreal will debut INOA in US and Canada hair salons in January.

INOA stands for 'Innovation No Ammonia. What's very different about L'Oreal Professional's new dye system is its consistency. Until now, all hair dyes have been water-based. But INOA Hair Color is an oil-based system that allows dye to go direct and deep into the hair cortex, ensuring perfect penetration. And that means, better gray coverage and beautiful hair color that reduces fading.

And since the traditional route of ammonia is being deleted in this oil-based system, INOA replaces it with an ingredient called MEA or monothenolamine. And this stuff doesn't have an odor Yay! MEA opens up just a tiny portion of the cuticle, so hair and scalp receive gentle treatment.

We are psyched for this. We only wish that L'oreal's new INOA were available for at-home hair coloring, too. The salon is always the best place to have one's locks treated with extra TLC, but we also were hoping for a do-it-yourself option.

L'Oreal Professional's INOA Hair Color comes in 38 gorgeous, light-relecting shades. You can expect to spend an extra 10% more for INOA, than traditional salon treatments. But, if the new oil-based dye job can do all that it promises, well, as the classic L'Oreal saying goes, 'because I'm worth it.'

This could be the hair coloring way of the future!

Critics Claim Heather Locklear O.D.s On Fillers...But At 49 She Still Rocks

Heather Locklear.

She's always been known as one of TV's most beautiful women. But when she recently showed up at daughter Ava's modeling gig, tongues started flapping, and people started saying: What's happened to Heather Locklear's face?! Too much filler?!

What happened? Well, gee, folks, sorry, but life does go on, and the glamorous television star just happens to be 49-years-old. And for being just shy of 50, we think Heather Locklear still rocks it, and we are sure, that most men would not pass up a chance to be in her presence.

So, let's look at the rumors circulating about the beautiful California girl. The photos shown here include Heather, today at 49, And the photo below, appears from her days with husband Richie Sambora. We will guess that the bottom photo is at least 10 years old. In Heather Locklear's defense, no woman on the planet, looks the same after 10 years.

But then there is the chatter about Hollywood women in their 40s, overdosing on fillers, Botox for forehead wrinkles, and plastic surgery, such as cheek implants. And that same talk has been going on about Madonna.

What has Heather done to her classically beautiful face?

We can only guess. We're certainly no expert, but we can honestly note some sun damage to her eye area. Big deal. Most people see this general aging in their 40s. And fine lines and wrinkles deepen as we get older.

But there are some pros who figure that Heather Locklear is trying to correct the signs of aging through cosmetic enhancement. This is what these experts told the Orange County's In Your Face:

Plastic surgeon Dr. David Shafer of New York told MakeMeHeal, “Heather Locklear is still beautiful. She appears to have slightly fuller lips and cheeks, which may be due to fillers. Her forehead appears higher than previously and eyebrows have changed shape. She may have the Botox effect or, possibly, a brow lift causing these changes.”

Plastic surgeon Dr. John Di Saia of San Clemente and Anaheim told them, “Heather Locklear has had facial work including probably a facelift, eyes, forehead lift and mid-face lift plus or minus cheek implants. A bit heavy on the lip filler but this is so common.”.

And fans don't want to see their favorite, gorgeous TV icons getting any older or less attractive:

“Poor Heather!” declared a reader on the “In Your Face” page on Facebook.

The problem that’s visible in her face, plastic surgery consultant Wendy Lewis tells In Your Face, is “a combination of overfilling and a hard life.” She added that ” Heather was every teenage boy’s fantasy for a few decades so we should cut her some slack.”

Cut Heather Locklear some slack indeed!

For Perfect Skin: Commit To Daily Routine And Take Makeup Off Before Bed

Perfect skin Sigh.....it's not easy to achieve it. We know we work very hard just to keep our own clear, healthy, and hopefully, less wrinkled.

We have very oily skin with large pores. And yeah, there are women who are blessed with almost non-existent pores and smooth, even-toned complexions.

We are envious, but we also have come to learn, that more beautiful skin can be developed or created, so to speak.

And as any skin expert would tell you:

1. You must commit to a daily routine, no matter what your age or skin type. This has to become a key part of your normal day-to-day life. Start in a simple way---a gentle cleanser and a sunscreen for daytime. At night, before retiring for bed, use a repairing moisturizer. There....those are the very basics of 'building' perfect skin.

And if you think you are one of the lucky few who can skip washing your face before bedtime, think again. You must remove all makeup and any traces of old sunscreen, moisturizers or grime before your nighttime routine. If you do not wash away stale makeup, then you clog up pores, and break-outs will occur sooner than later.

Also, if you do not remove daytime makeup, then that repairing moisturizer you apply before bed, will not be able to work as effectively. You need a clean slate, and that applies to all complexions looking for repair.

Perhaps, celebrity dermatologist Frederic Brandt has said it best, about maintaining a sensible attitude regarding lifestyle:

"It is important that patients take care of their skin by avoiding sun exposure (always use an UVB-UBA sun screen). They can be using a very expensive repair cream at night, and then the following day, they play golf or tennis under the sun all day without proper protection. Clean your face extremely well, especially before going to bed, and maintain a healthy diet and exercise routine," Dr. Brandt explains.

Try Cetaphil Daily Facial Cleanser ($7.10, at drugstores). This is a favorite among many women, and does what it says, in a kind and non-irrtating way.

And Dr. Brandt UV SPF30 Face ($30, drbrandt . A super sunscreen skin protector. Helps decrease pigmentation induced by UV exposure; preventing photo-aging.

A great repairing moisturizer for nighttime is Garnier Nutritioniste Moisture Rescue Refreshing Gel-Cream ($7.99, at drugstores). A soothing and refreshing base that works on skin while you sleep.

Let Us Hope Turban Headwrap Trend Tanks ASAP

Turban. Headwrap. It's been a while since we've seen one of these, but now the 1920s inspired flapper turban is turning heads in 2010. But are you actually putting one on?

We noticed the turban popping up on the runways, and being talked about back in July. And how could we forget Miss SJP donning one in 'Sex and the City 2'. Then a few fashionable celebrities like Beyonce and Salma Hayek have been hot on the trend. But seriously, we hope the turban trend tanks ASAP!!

We haven't really seen the turban translate to the street. Maybe that's why, old Hollywood wore it best. Cinematic goddesses like Elizabeth Taylor and Sophia Loren wore turbans like no others can. Maybe it was the time of yesteryear, the mystery of major film stars, or simply, their incredible beauty. And maybe that's why, the turban should be left to admire down in the beauty/fashion archives.

If you dare trying on the turban headwrap trend, you can find this 'head candy' in many fine dept. stores. And you can also find some very inexpensive turbans at Forever21. You can pick up a few there for under $7 each. And if you decide you just can't pull off a trendy turban, well, you haven't broken the bank.

Cheap Cherry Chapstick Beauty Tip From Twilight's Ashley Greene

Twilight's Ashley Greene is a gorgeous, young actress. So, when she recently gave InStyle magazine a simple and cheap beauty tip, we took note.

And this little beauty item will not cost you more than $2, depending on where you live. And many of you, might already have one or several more of 'these' in your purse, nightstand, car, pocket, and so on.

We're talking about chapstick. The authentic brand, the name. And singer Katy Perry knows what we're talking about (wink-wink).

Yes, it's cherry chapstick. And you can find one at your favorite drugstore just about anywhere your travels take you. We just found them at Walgreens for $1.79, each. On sale, 2 for $3.

Ashley Greene says she has learned this clever beauty tip from the makeup pros:

"Line your lips with a pencil that’s the same shade as your natural lip color, then use Cherry Chapstick in the middle. You wind up with a natural reddish lip but it looks like you’re not wearing anything."

We like that cherry chapstick has an SPF of 4. We all need to protect our lips daily, and not just in the summer. Lips don't have enough melanin to protect us from the searing heat. Melanin is the natural skin pigment that filters out the strong and damaging UV rays. Lips are also thinner in skin structure, very sensitive, and lack protective oil glands, so protection is needed all year round.

Cherry chapstick not only provides a nourishing base, but also gives off a very natural, sheer rosy tint to lips, and that's the key to Ashley Greene's cheap cherry chapstick beauty tip.

A great tip! Thanks, Ashley.

Beauty Cha-Ching: New Chanel Sublimage 1 Ounce Skin Serum At $425

An amazing, new 1 ounce skin serum at $425?!

Are you kidding me?!

Well, er, it is Chanel. And it does come from the essence of a Himalayan flower that has incredible anti-aging properties. So, maybe buying a tiny gold bottle of Chanel Sublimage Essential Revitalizing Concentrate is a smart beauty investment.

According to the folks at Chanel, the new skin serum is a concentrate formulated with ground-breaking Golden Champa PFA*. And those initials stand for this:

*PFA: Polyfractioned Active. An ultra-pure, ultra-powerful ingredient created through an exclusive purification technique developed by CHANEL.

All you need to awaken tired, aging skin, is just a few drops of Chanel's potent Sublimage serum. And right away, your skin gets firm and plump, and your complexion begins to look radiant.

In fact, Chanel has 3 other Sublimage products in this powerful skin care line.

For more details, check it out here.

Hemp Seed Oil High-ly Effective For Beautiful Skin And Legal

Hemp seed oil. Could this be nature's way to beautiful skin?

Don't worry.....you will not get high by topically applying hemp seed oil to your skin. But you might absorb some rich ingredients found in this light textured oil. And, hey....it's legal. In fact, research shows, that hemp seed oil can clear up acne, reduce inflammation, and plump up skin in its nourishing base. Although it's an oil, the hemp seed does not give you the greasies.

So, what's in hemp seed oil?

Hemp seed oil is made up of 80% essential fatty acids. And it contains the ideal ratio of Omega 6 to Omega 3 based on our cell structure needs. Hemp so closely matches our own skins lipids that it is able to penetrate deep inside our cells and lubricate the surface between them, providing a natural moisture balance.

And this is also interesting---Hemp is said to be the only plant oil containing Vitamin D, which is key for calcium absorption. Using hemp seed oil is a smart way to achieve soft, smooth and hydrated skin. And you can also take it in supplement form, if you don't want to apply the oil to your skin.

Hemp seed oil is also on the cheap end. A little goes a long way. And you can wear it under makeup daily to battle an oily face, as well as nourish a dry complexion. The oil dries quickly upon application, and leaves a nice matte finish.

See what other women are saying about the benefits of hemp seed oil at MakeupAlley.