New Brilliance Eye Cream By ROC With E-Pulse Power

Eye cream.

Do we really need one?

Yes. Yes. Yes. At least that is what smart dermatologists say. And there are tons of eye creams out there, that claim to do a multitude of wonderful things for your eyes.

As we have stressed here at BeautyTip Today, over and over again, the skin around the eyes is thin and dry, and quite delicate. The eye area shows aging very quickly, unfortunately. But eye creams have come a long way and the beauty science is much stronger. Now there are formulas that lift, tighten, and help to fade or soften existing fine lines and wrinkles, and de-puff tired undereyes.

And now the skin experts at ROC are promising you 'younger looking eyes in 3 days...a promise inspired by electro-stimulation.'

Hmmm. That's quite a lot to promise dear ROC. But let's take a look at this new eye beautifier that you can pick up at the local drugstore for $49.99:

ROC Brilliance e-pulse features an unique 2-step process with 2 products---Activating serum and Beautifying Creme.

So what exactly is e-pulse?

According to ROC, it's something that truly helps zap wrinkles--"E-pulse, a patented micro-current technology that stimulates skin's natural process for creating brilliantly beautiful, younger-looking eyes. Immediately reduces the appearance of dark circles and puffiness. In clinical testing of E-PULSE technology, women experienced fast results and even greater improvements with continued use."

And directions are simple:
Use once or twice a day in the AM and/or PM. The eye beautifying crème and eye activating serum should be applied in equal amounts evenly to the eye area. Apply a layer of the beautifying crème, over the serum, to the same areas.

The results:

After 4 Weeks:
Eyes appear significantly more open and lifted for brilliant, more awake-looking eyes.
Diminished the appearance of dark circles to brighten skin around the eye area.
Dramatically improved the appearance of bags and puffiness for more defined, younger-looking eyes.

We found a $20 rebate coupon for ROC Brilliance e-pulse, so you save a few bucks here. We love that! Just visit ROC.

Sexy New Jewelry Line For J Crew: Gritty Meets Glam with Fenton-Fallon

Wow! J. Crew has launched an amazing new jewelry line called Fenton-Fallon for J. Crew. And we love these pieces! Gritty meets glam! Our thoughts exactly.

It's a very sexy collection of chunky statement pieces of bracelets and necklaces. Just take a peek! A lovely mix of industrial-metal pieces with very classic Fenton-Fallon trademarks----like the pyramid studs, spikes, and jumbled chains.

Prices range from $95 - $295. And the J Crew Fenton-Fallon line has just launched. And it's now available at JCrew.com.

We believe the new Fenton-Fallon for J. Crew line is a hot one. It's punk meets classic in a very NYC way.

We have our eyes on the crystal rock bracelet ($85), in gunmetal. Not arm candy for the shy. This is a very bold statement piece, as the website describes it:

.....Equally at home with a simple tee or peeking beneath the cuff of a boyfriend blazer, it's the one you'll wear again and again—and again. Hematite-plated (gunmetal) or purple gold-plated (copper) steel chain. Hand-assembled faceted round glass stones.

Very nice.

New Mederma Stretch Marks Cream Can Smooth And Soften Beautifully

Stretch marks. Most women have them, and most of them are hoping for a magic cream to make these unattractive marks disappear.

Can Mederma's new Stretch Marks Therapy cream ($39.99. 5.3 oz.) wipe them all away?

No. BUT-----experts say, "The cream made them look better and feel better."

Here at Beauty Tip Today, we have done a few articles in the past about stretch marks. And we have learned this: No matter how many creams you rub on your belly, you can never get rid of stretch marks permanently.

A New York Times article about two years ago, featured a story about stretch marks and the American College of Obstetricians and Gynecologists. (photo by Getty Images)

“There’s not much you can do about these, other than monitor your weight gain,” said Dr. Laura Riley, a maternal fetal medicine specialist at Massachusetts General Hospital and author of “You and Your Baby” (2006). “Various creams and lotions are sold to prevent stretch marks from developing or getting worse, but the jury is out on whether they work.”

But the American Pregnancy Association is saying something else. The APA suggests that women CAN reduce the probability of stretch marks. Note the key word here, 'probability.'

Stretch marks occur when skin loses its elasticity, usually from rapid weight gain — a common occurrence, when a woman is pregant. It's estimated that 85-90% of pregnant women get them at some point during their pregnancy. 'Striae gravidarum'(medical lingo for stretch marks) are caused by tearing in the skin and connective tissue, due to the stretching of the fat tissue. Over time, stretch marks turn almost a silvery color in comparison to one's normal skintone.

The good news, the scar Mederma experts, have introduced their new skin cream that can reduce the redness of new stretch marks and make them smoother and softer, according to a new study. And it's best to attack the stretch marks fast, and early on, when the lines are red and purple.

Mederma's Stretch Marks Therapy cream contains onion extract, the same mysterious ingredient found in the original Mederma Scar cream. And many women are applauding the new cream.

Dr. Zoe Draelos, a consulting professor at Duke University Medical Center, revealed the results from the Mederma cream and the study involving 54 women, aged 18 to 45.

They massaged in a quarter-sized amount of the cream into one of their stretch marks twice a day for 12 weeks. The other stretch mark received no treatment.
They started to notice the difference after two weeks of treatment, and the difference continued through all 12 weeks of the study.

"The stretch marks did not go away, but the cream made them look and feel better," says Dr. Draelos.

We think this is promising news about stretch marks and certainly worth the $40 to try.

Beauty Tips From Royal Cover Girl Queen Latifah

Beauty tips. We get them while we can and from many sources. Today, we are looking at royal CoverGirl Queen Latifah. The bold and beautiful actress/singer has several wonderful beauty tips of her own, and shares them in the May issue of Glamour magazine.

You will need a box of baking soda for one of the Queen's favorite tips:

1. A cheap radiance booster. "Mix baking soda with water and use it on your face as an exfoliater. My grandmother gave me that tip," she says.

Queen Latifah is right. Baking soda is super at sloughing off dead skin cells and taming blackheads. Just make a gooey paste of it and apply to face in circular motion, and rinse off. Protects against pimples. Baking soda can leave your face red and burning, so go easy!

2. No more crease-y eyelids! "I dip my brush in a little water before I apply shadow. It lasts longer," Queen Latifah says.

Another good tip. We also do this little water trick to stop the oiliness from settling into our eye shadow during a long day, when makeup re-touching is not an option.

3. Her go-to hair stuff. "I'm a Pantene girl. I use the products that make hair color last longer."

Who doesn't love Pantene Hair products? There's a Pantene for every woman's head of hair. And the Pantene people are pros when it comes to color-treated locks.

4. For super-soft skin. "Mario Badescu Buttermilk Moisturizer. I don't like heavy stuff on my face; it's nice and light."
This is a great choice for combination skin. Non-clogging with lactic acid as the key ingredient, which is of course, an Alpha Hydroxy Acid.


5. Always in her purse. "Rosebud salve. It's a good lip moisturizer."

Cool beauty tips and inexpensive items you can find at your local drug/and or beauty stores.

New L'Oreal One-Day Instant Tanning Gel For Sun-Kissed Skin

L'Oreal Sublime Bronze One Day.

It's a new one-day instant tanning gel. What a super idea when you think about it. First, it's okay not to self-tan...you know, when you lie there for hours under the hot sun. We all know that too much sun is nasty to the skin. And if you were looking for a decent and quick fake tan without the orange streaks and/or big commitment, then this L'Oreal Sublime Bronze One Day is for you.

Let's take a look:

The tanning gel features an unique wash-off formula, made with natural caramel colorant and golden pearls. It dries instantly and gives that sun-kissed glow we all admire. And it's simple to use: Apply one layer for a sheer look or add more product for deeper color. Simply wash it off with soap and water whenever you are ready.

Before you instant tan, here are some pointers:

Step 1: Cleanse and exfoliate skin to ensure an even application. Try a Buf-Puf sponge to get rid of dead skin cells.

Step 2: Pump out the tinted gel and apply quickly and evenly to face and body.

Step 3: Let skin dry completely before putting on clothes.

Results: Customized 100% natural-looking sunless tan builds over time.Continue to use Sublime Bronze until you have reached your desired level of tan. Results may vary.

Of course, Victoria's Secret model Doutzen Kroes looks stunning 'wearing' L'Oreal's new Sublime Bronze One day. Check out the L'Oreal Paris ad here.

We want to try this new one-day instant tanning gel. It looks natural, can be layered for a very tawny glow, and comes in a smooth gel formula. Only $10.50 at a drugstore near you.

New! First Invisible Dry Shampoo By Salon Grafix: Bye-Bye Powdery Mess!

No time to shampoo? Well, we all have days when it is nearly impossible to wash our hair.

Sure, you can buy the $30 dry powder shampoos. Yuck! Sometimes, even the high-priced ones are a powdery mess!!

But now there's a new dry shampoo on the block. And it's put out by the folks at Salon Grafix. You know the company. Their hair products are sold at just about every drugstore in town......from CVS to SafeWay to Walgreens and beyond. And did you know that, Salon Grafix is now the #1 brand of aerosol hair spray sold at retail stores across the United States!

That's why we are intrigued by Salon Grafix new Invisible Dry Spray Shampoo ($7, 4 oz. can). The company claims that this is the first invisible dry shampoo. Well, it's about time.

When you look at most dry shampoos, you get a product that does absorb the oil and greasies and stale hair smell, but it also leaves behind a messy white powder residue. Salon Grafix' does not. Simply shake, spray in (roots by section), and brush out. No color. No powder. Odors are neutralized. So, does it really work? Yes...we tried it. And our oily hair responded. There's a nice, delicate scent to the spray. As a result, the greasies were gone. Our hair felt clean and 'lifted.' This is a keeper, ladies.

Finally, an invisible dry spray shampoo. You won't be left in the dust, and you know what we mean, Pssst....

New Skin Damage Eraser By Clinique Evens Out All Skin Tones

Skin damage. We all seem to have some form of it....Dark spots. Uneven skin tone. Better known as hyperpigmentation.

And according to the experts at the Clinique company, hyperpigmentation is a global concern:

....."one of the fastest-growing skincare concerns: hyperpigmentation, which affects millions of people around the globe…and is considered to be one of the newest and most significant signs of premature ageing.”

Senior Vice President Basic Science Research Estée Lauder Companies Dr Daniel Yarosh

talks about the causes of hyperpigmentation:

“It is caused by an excess of melanin, the pigment in the skin that’s responsible for colour,” he noted. “Exposure to sunlight, pollution, the response to inflammation such as acne, or simple age – an individual’s genes – can all contribute to the development of dark spots and uneven skin tone. It affects people of all ethnicities and all age groups.”

For years, the best and seemingly only way to get rid of hyperpigmentation, has been through a prescription of 4% hydroquinone. Some people have been afraid of using the prescription for extended periods of time, in fear of developing cancer. But now Clinique has developed an alternative: Clinique Even Better Clinical Dark Spot Corrector ($49.50).

Does it really work? Clinique says it does work, and just as good as hydroquinone, and without the irritation, redness, or dryness that can result in using the prescription treatment. In fact, you can expect to see a verified 53% improvement in skin tone. For all ethnicities: See results starting in as little as 4 weeks. At 12 weeks, see a visible reduction in dark spots, age spots, and traces of acne past.

"This is not only a breakthrough for Clinique, it’s a breakthrough for the industry," says Vice President Clinique Product Development Worldwide Debbie D’Aquino.

You can find Clinique's new Even Better Clinical Dark Spot Corrector at Clinique counters, of course, as well as fine beauty and dept. stores like Sephora.