John Frieda New Root Blur Powder For Covering Up Annoying Roots

When it comes to touching up roots, some of you ignore them until you can get to your stylist for a new coloring.

Then, there are many of us who are do-it-yourselfers and touch up our roots with the quick fix.

We like using  a brush on root touch-up in a tube. This works well as far as applying + matching color base, but we wish there were a longer-lasting product.

John Frieda has launched a NEW root touch up called, Root Blur, which we found at ULTA for $19.99.

It resembles a foundation kit, complete with a brush. It's in a powder form and appears to grip the strands well.

So...does it work effectively to HIDE annoying roots?

For dark-haired gals, maybe NOT so much, because it doesn't cover strands completely.

Watch this YouTube vid by Michele Yusufi demonstrating Root Blur.