Did You Know About Estee Lauder's Cheaper Skin Care Line---Grassroots?

We are rather curious why giant beauty company Estee Lauder keeps their cheaper skin care line on the HUSH-HUSH.

Did you know that Estee Lauder owns the Grassroots Research Labs skin care line?

And that the company sells it at Kohl's department store?

This is the company's newest product----Grape Seed Overnight repair Cream ($35.50).

The cream is formulated to do this:

"This advanced overnight treatment instantly hydrates + intensifies the nightly cycle of natural repair. Visibly reduces lines + wrinkles, promotes natural collagen + elastin production so that skin feels smoother + looks firmer." 

It's a good, affordable collection of skin care items and shoppers seem to LOVE Grassroots Research Labs. So why doesn't Estee lauder tell the world about their cheaper line and advertise it?

Strange, because if more shoppers knew about the Estee Lauder connection, we believe the Grassroots beauty label would really start flying off the cosmetic counters at Kohl's.

Grassroots also sells a wonderful Vitamin C cream. Here at Beauty Tip Today, we wrote about the product back in 2009. See the post here.

It also sells for $35.50.

Plus...Grassroots also features a firming cream, firming eye cream, anti-wrinkle cream, and more. Check out the line.

 We don't believe Estee Lauder would put their behinds behind a cheaper skin care line if it weren't any good.

 We just believe EL ought to do better public relations.