For Super Glossy High-Tech Lashes, Call Avon

Mascara.

It's a beauty essential. Period. There's no way you can look complete without it. And of course, there are zillions of mascaras to choose from.

Here's another. It's so peculiar-looking, we are intrigued by it:

Avon Mega Effects Mascara ($10, at Avon.com).

This stuff promises 'panoramic volume!'

Avon calls their wand the Wonderbrush. And if you can wield it properly, it can be bent + adjusted in many angles to reach each nook & cranny in the lash department.

We haven't tried it yet, but we probably will. We try and sample EVERY mascara that hits the market.

Avon is calling their Mega Effects Mascara a 'breakthrough' formula that, "provides 24-hour volume, leaving lashes darker, denser and more dramatic." It comes in black and brown-black.

Here's what one, happy Avon customer wrote in a recent review:

"I wear mascara everyday so I try a ton of products always searching for the one that will make my lashes long, full and stay on all day. THIS IS IT! When you first open the mascara it will take a while getting used to applying it in such a different way, a lot of mascara tends to get on the applicator in the beginning but once you get the hang of it you will love it. I am planning to write to Avon to ask them to please contact me far in advance of ever changing or discontinuing this product I love it that much! My only hope is that Avon gets the word out on this product. I think once people try it, it's here to stay. GREAT PRODUCT.....THANKS AVON!"---CJL1123.