24-Hour Makeup: Should We Really Believe The Hype? One Woman Is Suing!

This is an interesting story. As we've seen many times before, beauty companies get away with stretching the truth when it comes to the many things their skin care or makeup products can promise...such as all-day lip gloss, or in this case...24-hour lasting foundation.

In our own experience, we don't believe the hype 100%, but we do feel that if a piece of makeup claims to be LONG-lasting, then it probably does a bit better than the average cosmetic. But if we are purchasing a 24-hour foundation, we would be lucky if it would truly last half that time.

Here we go..... Lancôme Paris boasts about their Teint Idole Ultra 24H ($45, at Sephora). The giant beauty company says it took them 8 years to develop and finally launch a liquid makeup that is described as "A perfecting foundation with 24-hour staying power."

Yes, we said 24 hours long! Instantly, our little beauty antennae went up. We're sure that Lancôme is exaggerating somewhat. We haven't tried the Teint Idole Ultra 24H yet, but one woman has and is fuming, and suing for 'false advertising.'

Rorie Weisberg of Monsey, N.Y claims the Lancôme foundation does NOT last 24 hours.  Mrs. Weisberg's lawsuit claims that her son is having a bar mitzvah next month and that she put on the Lancôme Teint Idole Ultra 24H foundation in advance to see if she could look good in her makeup for the entire 25-hour celebration. Orthodox law states that makeup cannot be removed and replaced during the Sabbath.

Mrs. Wesiburg claims that the Lancôme foundation prevented her from looking good all Shabbat.

In a recent statement, Lancome and parent firm, L'Oreal say they stand behind their makeup and  the lawsuit has NO merit.

What do you think? Should beauty companies be held responsible for stretching the  truth when it comes to advertising?

Or should we all expect that 24-hour lasting anything isn't real in the world of beauty?!

Have you tried Lancôme's Teint Idol Ultra 24H?