This is an
interesting story. As we've seen
many times before,
beauty companies get away with stretching the
truth when it comes to the
many things their
skin care or
makeup products can promise...such as
all-day lip gloss, or in this case...
24-hour lasting foundation.
In our
own experience, we don't believe the
hype 100%, but we do feel that if a
piece of
makeup claims to be LONG-lasting, then it probably does a
bit better than the
average cosmetic.
But if we are purchasing a
24-hour foundation, we would be
lucky if it would
truly last
half that time.
Here we go.....
Lancôme Paris boasts about their
Teint Idole Ultra 24H ($45, at
Sephora). The
giant beauty company says it took them
8 years to develop and
finally launch a
liquid makeup that is described as
"A perfecting foundation with 24-hour staying power."
Yes, we said
24 hours long!
Instantly, our
little beauty antennae went up. We're sure that
Lancôme is exaggerating somewhat. We haven't tried the
Teint Idole Ultra 24H yet, but
one woman has and is fuming, and suing for
'false advertising.'
Rorie Weisberg of Monsey, N.Y claims the
Lancôme foundation does NOT last
24 hours.
Mrs. Weisberg's lawsuit claims that her
son is having a
bar mitzvah next month and that she put on the
Lancôme Teint Idole Ultra 24H foundation in advance to see if she could look
good in her
makeup for the
entire 25-hour celebration.
Orthodox law states that
makeup cannot be removed and replaced
during the Sabbath.
Mrs. Wesiburg claims that the
Lancôme foundation prevented her from looking
good all Shabbat.
In a
recent statement,
Lancome and
parent firm, L'Oreal say they stand behind their
makeup and the
lawsuit has NO
merit.
What do you think? Should
beauty companies be held
responsible for stretching the
truth when it comes to advertising?
Or should we all expect that
24-hour lasting anything isn't
real in the
world of
beauty?!
Have you tried
Lancôme's Teint Idol Ultra 24H?