Ivanka Trump's Simple Cleansing Routine Has A 'Purpose'

Savvy businesswoman Ivanka Trump often deals with complicated city statutes and building permits, but when it comes to skin care, it's pretty 'clear':

Ivanka's simple cleansing routine has a 'purpose,' so to speak.

The 30-year-old mom of one has a great peaches 'n cream complexion, and this is her beauty secret:

Purpose Gentle Cleansing Wash ($4.74, 6 oz., at Target).

You know this cleanser. It's been around for a very long time, and Ivanka has been loyal to Purpose:

"I've been using Purpose face wash since I was 12---it works!" she tells Redbook magazine

And let's take a look at why this effective non-soap DOES work----

"Purpose removes dirt, oil, and make-up without stripping or drying your skin like soap can. And it won't sting your eyes, so it's ideal for removing eye make-up."

The moral of the beauty story here----Even super-rich girls like super cheap skin care products that really work.