Bumble & Bumble Puts Curly Hair Gals On The Straight And Narrow

We have long, straight hair, and even we are amazed at this new Bumble and bumble smoothing technology.

If we believe all the press, then this is BIG news for those of you who want to style curly hair straight or maybe give up the controversial Brazilian blow-out.

Bumble and bumble are raving about their at-home Concen-Straight Smoothing Treatment ($45, at beauty shops like Sephora).

The genius thing about Concen-Straight is its power to provide manageability and frizz reduction for up to 30 shampoos.

30 shampoos?! No kink. No curl?!

That's incredible.

Bb tells you how to use it:
-Shampoo hair.
-DO NOT CONDITION with anything. Towel dry.
-Arrange hair into small sections, starting at the nape and working forward.
-Shake Concen-straight Smoothing Treatment bottle well.
-Apply Concen-straight Smoothing Treatment liberally, on damp hair, roots to ends, ensuring hair is evenly coated.
-Let sit for 30 minutes, uncovered, and comb hair every 5 minutes into desired straight style.
-Rinse thoroughly with warm water only for about 10 minutes. (Hair should feel residue-free.)
-Blow-dry hair completely dry using your hands, a brush or both.
-Flat-iron as you normally would, sectioning as you go and sliding iron from roots to ends. (You're setting your hair's shape with heat, so don't miss a spot.)

If you want to rock the shiny, sleek, straight locks like model Heidi Klum was showing us fresh from her split from husband Seal back in January, try Bb's Concen-Straight. It's formaldehyde-free and very kind to your mane.


We think this is super hairstyling technology and definitely one of THE products to try in 2012.