Famous Brits Are Doing It. Will You Get Hooked Up For A Digital Perm?

This hair techniquefrom Japan is becoming a big thing over in the U.K.. And when the famous heads of Kate Middleton and Victoria Beckham are said to be fans, well, interest skyrockets.

We're talking about the digital perm, and the bouncy, boho waves this state-of-the-art hair perm delivers. If you love the Gisele Bundchen, Jennifer Aniston sexy, beachy waves style, then this one is for you.

What's appealing about the digital perm is it's gentle manner. The process will not harm your locks like the old-fashioned and smelly way of perming can, but the digital perming machine is a bizarre-looking contraption.

We learned more about this technique from the UK's DailyMail:

...."Solution is applied only where a wave is desired - meaning a wave at the bottom of the hair, from the mid-lengths to the ends, is possible, allowing for a more natural-looking wave.

Hair is rolled up in rods.

Then, each roller is connected to a machine which digitally controls heat and helps to set the curl. Once the hair is dry, a neutralising solution is applied and then the hair is rinsed and styled.

Another aspect is that the Digital Perm can be done on people who have very tight frizzy curls, in order to relax the hair into softer waves or curls that are frizz free. The perm lasts for up to 4 months, and can be repeated without damaging hair."

If you're interested, check salons around you, to see if the digital perm is offered. And by the way, it's not cheap. We're told, it can cost a few hundred dollars in a large city like New York.