Thursday, September 8, 2011

Getting A BooBoo Now Fun With Cynthia Rowley's New Fashion Band-aids



Say good-bye to the Sponge Bob band-aid and hello to some sequins, gold chains, gems and lace!

Designer Cynthia Rowley has created some sophisticated fashion band-aids that really take the paper cut up to a whole new level! For $4.25 you can take home a designer tin of band-aids and hide your boo boos in style. The band-aids are available starting today at CynthiaRowley.com, and at mass retailers in December.

Let's face it, band-aids aren't just for kids. We had a regular, boring beige band-aid on last week, and we would have appreciated one with some pretty lace.

"While the BAND-AID® Brand Adhesive Bandage, and specifically our decorated adhesive bandages, have always been very popular with kids, we've seen increased interest from adult consumers who are looking for a stylish way to 'Dress Up' cuts during the healing process," says Bryant Ison, Senior Brand Manager, BAND-AID® Brand Adhesive Bandages. "Cynthia Rowley has been a great partner in lending her creativity to help us bring this category into the limelight for adults in the U.S., and having Cooper-Hewitt onboard makes the project even more special."

Mercedes-Benz Fashion Week kicks off today in New York City with more than 250 scheduled shows sandwiched into the 8-day lineup! And if you're lucky enough to be there, look for the Cynthia Rowley 'Glambulance' making the rounds today for Fashion's Night Out. What a great promo!

You can also enter the Fashion Malfunction Facebook Contest during Fashion Week and tell us your worst fashion emergency story for the chance to win a $2,500 Cynthia Rowley fashion spree and styling session. Check out www.Facebook.com/Band-Aid for more details.

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