K Sisters Debut Sears Kardashian Kollection on E! Reality Show

This ain't your mama's washing machine.

Oh, no! The Sears company has just made a brilliant fashion move, one that creates a new image for the famous dept. store that's basically been known for its many appliances.

But now the K sisters are in town! Actually, Kim, Kourtney, and Khloe Kardashian seem to be everywhere these days. And last night on E!'s 'Keeping Up With the Kardashians,', television viewers got to see the launching of the sisters' latest money-making venture: The Kardashian Kollection for Sears.

The Kollection arrives in 400 Sears stores on August 25, but you can already shop for Kardashian dresses, shoes, tops, pants, handbags, and more online at Sears.com. Use coupon code Kardashian and get 30% off for a limited time. Just in time for back-to-school shopping, too.

John Goodman, executive vice president of apparel and home, told 'Good Morning America': 'When you think of Sears you think of appliances, you think of tools. How do you get people's perception to change around clothing and apparel?

'That's where the girls are going to do an amazing job - bringing in a new audience.'

We think Sears is very smart. Whether you adore or hate the K sisters, they do get lots of attention, lots of fans, and know how to do darn good public relations. The Kardashians are very savvy marketers and have a pulse on what young women want.

We took a look, and you might be pleasantly surprised. The Kollection is sophisticated with most pieces in black. We saw the lowest price for an article of clothing at $42, and the highest price at $99.

Stay tuned. We will be watching the Sears Kardashian Kollection, and how the style evolves.