John Frieda Debuts Own Color Foam At-Home Product With Katie Holmes As New Face

John Frieda has a super hair products company. And this evening, he is debuting a new, at-home foam hair color line.

Okay, so the master is a bit late for the at-home permanent color foam party, that's been going on since Samy introduced their own Fat Foam product in Walmart stores last October. And then Clairol went public with their Nice 'n Easy Color Blend Foam last February.

That's alright. John Frieda has actress Katie Holmes on board with his Precision Foam Colour. And the duo is about to make some major Beauty news tonight at NYC's Lavo nightclub, with the premier of a clever short film introducing his no-drip at-home foam hair color line. This is a red carpet event, and we're wondering if hubby Tom Cruise and daughter Suri will be there to cheer mama Katie on.

Remember when Keira Knightley made a great short film for Chanel's Coco Mademoiselle? Well, these days, it's not unusual for big beauty companies to go Hollywood to promote a brand new product.

Katie Holmes and her healthy hair look gorgeous in the short film for Precision Foam Colour. We would never have coupled Katie with John Frieda. We just didn't think she had the glam....but boy, were we wrong!

The short film is called, 'The Decision.' And the mini-movie tells the story of Joan Hudson (Katie Holmes), a high-profile actress who makes the choice to leave her colorist and color her own hair at-home.

Check out some wonderful clips from 'The Decision,' here.