At-Home Hair Color Just Got Easier With New Clairol Color Foam

Nice 'n Easy. That's how we like our at-home hair color application to go.

And now Clairol has made the entire process quite simple: "Shake it. Foam it. Love it.". Clairol Nice 'n Easy Color Blend Foam permanent hair color ($8.99, at drugstores).

The good news: a drip-free foam. How great is that?! Good-bye messy , staining- everywhere hair color. The other interesting tidbit---this is not exactly new news. We wrote about the supposedly first foam at-home hair color last Oct 30th at BeautyTipToday.

And it was WalMart and Samy in partnership. Look at this:

"Even Walmart has scooped hair genius John Freida by marketing the first fat foam hair color by Samy in their stores right now.
Poor John Freida is introducing his own Precision Foam Color, a similar product from Japan's Kao Brands that's expected to debut in the U.S. in April, 2011.
Who knew Walmart would become such a sophisticated beauty player?! Well, why not? Walmart is a huge, powerful retailer. And Fat Foam at $8.97 a box, sounds ideal to the at-home hair color woman. It's a no-drip hair color product which is based on dye technology Walmart hunted down in Japan and then launched here in the U.S. more than six months ahead.".

Well, it was only a matter of time before the Clairol giants would join the color foam beauty bandwagon. It must be a smart concept, or Clairol wouldn't also debut their own foam hair color.

We think it's a win-win for all beauty companies. And we look forward to John Frieda's own Precision Foam Color launching this April.

And since, we, too, are an at-home hair color consumer, at least much of the time, we will try one of these big, fat balls of color foam and see if it really covers all the grays, like these companies swear it does.