Simply Vera Vera Wang Expands Kohl's Line Into Makeup/Beauty

Bridal icon Vera Wang creates amazing gowns for women who walk down the aisle. Who didn't fall in love with Chelsea Clinton's stunning, classic Vera Wang wedding dress?!

And now, the very talented designer is expanding her Simply Vera Kohl's clothing and accessories label into a makeup and beauty line. We are guessing her beauty products will bear a very natural and polished stature to them, just like Vera Wang herself. She is always classic and understated.

We have been talking a lot lately, about celebrities bringing their designs to clothing and housewares to the mass market. Sure, you can head to tony Bergdorf Goodman's to buy Vera Wang fashions. But most folks don't walk into Bergdorf's every day. It's more like a guilty pleasure.

By bringing their sense of style to huge retailers like Kohl's, Target, Sears, JC Penney, and others, celebrities such as Vera Wang can offer beautiful select products at a major discount.

You will have to wait just a bit, though. The new beauty expansion won't launch until Spring 2012. The Simply Vera Vera Wang branded line of cosmetics will include make-up and color, skin care, body and bath products, and beauty accessories.

Vera Wang says, "As part of my incredible partnership with Kohl's, I will now be able to offer women all over America my own personal regimen for skincare and make-up. It is an easy, light, modern and effortless approach to beauty and creativity. As a result of my renewal of the Simply Vera Vera Wang contract, Kohl's amazing ability to grow businesses, and their unique understanding and appreciation of my aesthetic, I am proud to announce this whole new business we are about to launch! For sheer allure and enhancement make-up can inspire individuality, creativity and exploration. Like fashion, make-up is also transformational. I love the artistry of make-up to accentuate, enhance, or create a mood for any time of day or occasion."

It sounds lovely. We can't wait.