Walmart First To Sell New Fat Foam Hair Color By Samy

Even Walmart has scooped hair genius John Freida by marketing the first fat foam hair color by Samy in their stores right now.

Poor John Freida is introducing his own Precision Foam Color, a similar product from Japan's Kao Brands that's expected to debut in the U.S. in April, 2011.

Who knew Walmart would become such a sophisticated beauty player?! Well, why not? Walmart is a huge, powerful retailer. And Fat Foam at $8.97 a box, sounds ideal to the at-home hair color woman. It's a no-drip hair color product which is based on dye technology Walmart hunted down in Japan and then launched here in the U.S. more than six months ahead of national brand competitors.

Fat Foam Hair Color by Samy comes in 10 shades and is permanent dye. It promises:

100% grey coverage
long-lasting color
even color from root to end
conditioning formula with soy
easy hand application with new whipped foam technology
less application time.

The new Fat Foam looks like a big snowball or whipped cream when you first apply it to your head. It claims to be stay-put hair color---no drips, no streaks, just shiny, beautiful hair color.

We haven't tried it yet, but you can check out the product at Walmart.

You can also see a demo on Fat Foam by BeautyByte here.