Jennifer Aniston Launches New Fragrance Lolavie

Now, fragrance by Jennifer Aniston.

Well, why not? Plenty of beloved celebrities have their signature fragrance, and some in multiples. Mariah. Sarah Jessica Parker. Beyonce. Britney Spears. Halle Berry. Jennifer Lopez. And the list goes on.

Next Wednesday, you will see the pretty actress in London at Harrod's dept. store exclusively launching her new perfume, called Lolavie, which we are told, means, 'Laughing at life,' in French.

And laughing all the way to the bank. You, go, Jennifer Aniston!

Lolavie by Jennifer Aniston has been described by some as, 'a gentle floral.'. And this is how the Friends star explains the scent to Women's Wear Daily:

"I want people to go, ‘What is that? You smell great!’ But most of all, I wanted it to smell natural."

Actually, here's what's in Lolavie: A floral fragrance which includes rose, wild violet and Amazon lily, dries down to a woody aroma of musk, golden amber and sandalwood.

Jennifer Aniston went on to explain, that the entire fragrance development was more than just attaching her name to the label:

"It's been a year-and-a-half journey," she says. "I'd been asked to do things before, and it never felt organic. But when Leon [Falic, the president of Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something."

We're told that a bottle of Lolavie by Jennifer Aniston will start at $47.

Interesting how the premiere of Lolavie coincides with the new Angelina Jolie movie premiere, Salt.