Forever 21 Now Selling Maternity Clothes: Dopey Or Clever Marketing?

Shopping at Forever 21. Sure, the fashions mainly target teens. But then again.....lots of women who aren't teens also buy clothes there. And we've mentioned Eva Longoria Parker before, as one of the hot celebrities who loves Forever 21, saying, that shopping there,"was a guilty pleasure." And Eva Longoria Parker is in her 30's.

So, then, is there a problem with the department store now selling maternity clothes? Will teens who frequent Forever 21 be 'inspired' to get pregnant to buy some cute maternity clothes?!

Well, some people feel that way, including the YMCA in San Jose, California, whose city is one of the 5 selected Forever 21 store locations where the maternity line is being launched. By the way, San Jose, just happens to have one of the highest teen pregnancy rates in the country.

One of the 'Y' staffers claims young girls should not be exposed to maternity clothes at their favorite teen stores.The staffer says that launching the line in the highest rate states, "could not be unintentional, especially since the line is opening next week in Nevada, another state that ranks high in teen pregnancy."

So, there you have it. Is it clever marketing? Or just plain dopey by the folks at Forever 21?!

"Forever 21 did not create, design or distribute Love 21 Maternity to target or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional," the clothing company stated in a press release.

Hmmm. We think Forever 21 knew exactly which of their stores to offer the new maternity line. However, you can also find the new line right at your fingertips here.

The new Forever 21 maternity line has some cute and affordable pieces. And we are sure, that a lot of pregnant women over 21 will be wearing the clothing, too.