Rimmel London's New The Max Mascara With 14X More Volume

Mascara. Ladies, don't be fooled. You need to wear it as part of your daily beauty routine, Nothing frames an eye as beautifully as black mascara. If you were stuck on an island, well, wouldn't a great mascara be one of your definite bring-alongs?!

And we love discovering new mascara that promises to fatten up your lashes. And this time, we are looking at Rimmel London, the UK's #1 mascara brand!

It's called, The Max Volume Flash Mascara. And it comes in a fat, hot pink tube with a big wand and formula full of collagen and keratin. Available at drug and beauty stores like Ulta for $7.29. We also hunted down a big pink tube of it at Walmart.com for only $5.47, but it's sold out online. Is the hot pink color supposed to mimic Maybelline's Great Lash? Who knows...but the packaging does catch your eye.

What's so special about Rimmel London's The Max Volume Flash Mascara? It's the volume, baby! 14X more volume:

"Our biggest brush ever with perfect-fit technology. Skinny to fat in 1 second flat; lashes pumped to max volume. Flexible hollow fibre bristles fit to the lash to coat each lash perfectly for maximum volume. Exclusive lash expand formula dries fast for mess-free, clump-free application.

A lot of women have been saying that the Rimmel The Max Mascara smells like play-doh. In a way it does, but so what. The collagen and keratin combo really gives your lashes fullness and attention. Just don't over-do the stuff. The consistency is a bit wet, and the volume builds quite rapidly with each stroke.

All in all, we think our UK neighbors have a good volumizing mascara in Rimmel London's newest, The Max Volume Flash Mascara.