L'Oreal Adds New No-Ammonia 10 Minute Hair Color

Dying or dye-ing to try this new and gentle no ammonia, 10 minute hair color by L'Oreal! Ever since we saw beautiful 'Lost' actress Evangeline Lilly doing television ads for L'Oreal, we got hooked on her shade: Iced Chocolate.

If you like Clairol's Natural Instincts semi-permanent hair color, then you will also like L'Oreal's new Healthy Look Creme Gloss Color. Just a quick 10 minutes to dye your hair and it lasts through 28 shampoos.

Let's face it.....coloring hair with a permanent dye can be brutal to hair. And if you do it too often, you risk lots of damage to the hair.....like breakage, dullness, dryness, and all those ugly parts that can result when coloring hair at home.

But a no-ammonia hair color is much healthier to your locks. Okay, it isn't superior for lots of gray coverage, but if you have minimal gray, a semi-permanent will cover it. And if you don't want a 'permanent' commitment, this dye will wash away eventually.

This is what L'Oreal's new Healthy Look Ceme Gloss Color can do for you:

Super-nourishing creme colorant without a single ounce of ammonia.
So deeply hydrating, it counters dullness and helps prevent damage. Even suitable for heat-damaged hair.
Conditioning treatment with royal jelly, nature's superfood concentrate with the most essential nutrients. Seals in glossy shine.
Glossy, healthy-looking shine, full of shimmering tones. Softly blends away grays. No obvious roots. 10 little minutes.
If you hesitate between two shades, choose the lighter one.
For the best gray coverage, choose shades with neutral tones.

Evangeline Lilly has gorgeous hair , and everyone's going bananas over her shade: Iced Chocolate (cool chestnut brown) or 4AR. Her color looks as yummy as a chocolate bar! And you can pick up a box at your local drugstore for just $9.99.