New Maybelline Foundation Claims Color Stay All Day

Foundation is one of those love/hate makeup products. And yet, foundation really is an essential building block to one's makeup routine.

You say you don't need foundation? Think again. Professional makeup artists use it all the time to create beautiful faces for magazine covers and television appearances.

If you can claim perfect skin, which most of us on the planet do not have, then all you need is sunscreen, a little concealer under the eyes, a swipe of blush, and off you go.

But for the rest of the vast population, ladies, you need the coverage. Foundation provides balance to skin tone. Hides imperfections like shadows, redness, and pimples. Gives a little warmth to the complexion. Provides a shield against the harsh elements, especially if it is made with an SPF. And foundation is the smooth canvas on which to layer concealer, blush, shadow, liner, powder, and so on.

Today, we are taking a closer look at a new Maybelline product: Maybelline SuperStay 24 Hour Foundation ($9.99, at drugstores).

Maybelline is trying to rival Revlon's classic and popular favorite, ColorStay Foundation. ColorStay has been around for a number of years now. Many of you might recall model Cindy Crawford doing the television ads for the liquid foundation, wearing a white shirt and bragging how Revlon ColorStay lasts and lasts and never rubs off.

ColorStay is a great liquid foundation, and Maybelline hopes you think the same about their SuperStay Foundation.

We can tell you that Maybelline's SuperStay comes in a similar formula as ColorStay:

Micro-Flex formula provides 24-hour wear and No Transfer.

Withstands heat, sweat and humidity.

Oil-free, dermatogolist tested, fragrance-free.

Suitable for all skin types.

SuperStay also comes in 5 light, 5 medium, and 2 dark shades.

And that's always the big challenge---matching foundation to your face. Not easy and never perfect. Choosing the right shade of foundation seems nearly impossible, but professional makeup artist Sandy Linter says you can get close. “I apply a swipe of color near the neck. On the face under the cheekbone. It has to blend into the skin, not exactly match it. But it should cover. Apply it on broken capillaries or something you need to tone down, like ruddy cheeks. See how the foundation sits on the skin.”

For more super tips on foundation, take a look at an interview we did with the famous celebrity makeup artist Sandy Linter.