Jessica Simpson New SwimWear Line Rolls Into Macy's Sunday

Jessica Simpson is one sharp businesswoman. The haters can hate, but the curvy blonde singer is now hitting the beach with a new line of swimwear launching at Macy's in NYC's Herald Square tomorrow!

Jess is teaming up with swimwear pro Red Carter for an amazing collection of itsy-bitsy bikinis. We all know the Texas beauty loves her big handbags and sexy boots. But Jess also likes relaxing at the beach, and thought a new line of swimwear would be the nice warm touch to a crazy winter on the way(especially with blizzard warnings for the east coast today).

"We are delighted to have found the right partner to continue to position Jessica Simpson Collection as a lifestyle brand,” added Camuto Group president Bob Galvin. “Red Carter is known as a leader in both the design and distribution of quality women’s swimwear and we are looking forward to a long, successful partnership.”

The line will be called the Jessica Simpson Swim Collection, and will be available in Macy's department stores nationwide on December 30th.

The line will include swimwear separates and some cover-ups. There will be traditional triangle tops, cute ruffle bandeaux and tie-side and scoop bottoms, all in animal and floral prints and colorful solids. Even a 'Daisy Duke'-inspired bikini, as you can see from the photo here. Prices will range from $35 to $120. And you will also be able to buy her swimwear collection from her Jessica Simpson Collection Website.

Jessica Simpson is certainly no fool. The young, stylish woman is building a Jessica world of her own, with a vast empire of goodies she sells like travel luggage, handbags, shoes, hair extensions through Ken Paves, lingerie, accessories, clothing and jewelry. And her merchandise is smart, chic, and always affordably priced.

Who needs Tony Romo, ha!

By the way, Jess's new jewelry line will bloom this spring at Macy's, of course. It will be called the Cactus Flower Collection and sources say the jewelry will be dressed in charms and Swarovski crystals.

Many of us might be shoveling some snow tomorrow, and the temperatures sure are nasty cold, but we can look forward to warmer days ahead. And it looks like Jessica Simpson is riding the waves for us. Now, if we only had a pair of her boots!