New Lancome Genifique Skin Care C'est Magnifique

Discover the skin you were born to have.

We like the sound of that. And beauty giant Lancome is saying just that, about it's newest anti-aging skin care product:

Genifique ($78, 1 oz, at fine department stores).

We like to tell you about the newest beauty treatments that promise to make you look younger. Often these new products have clinical trials to back them up. And although all these topical treatments can diminish some of the damage we have received to our faces and bodies over time, anti-aging skin care products cannot take the place of a facelift. But then again, many women wouldn't want to go that cosmetic route to begin with.

So here we are again----Lancome is more than happy to crow about a wonderful new serum that hopes to 'erase' some of those crow's, and we're talking crow's feet. And other fine lines and wrinkles.

Is Genifique er, magnifique?

Some people seem to think so. Lancome says they, too, have the beauty science to back the results up:

The Genifique treatment boasts 10 years of research and 7 patents behind it. And delivers impressive results. Within a couple of weeks, testers showed nearly a 100 percent improvement in all categories. We're told that results will be published in scientific literature later in 2009.

The Lancome website describes Genifique like this:

"Today, for every woman, Lancôme creates our 1st Youth Activator - GÉNIFIQUE. Now, boost genes' activity2 and stimulate the production of youth proteins.3
See visibly younger skin in just 7 days.
1 Activate skin's youthful look."

For more information, visit: http://www.lancome-usa.com/skincare/activate/genifique.aspx