Appetite Suppressing Lip Plumping Gloss Made With Hoodia

Huge lips...Skinny hips?!

Oh, yeah. That is actually the name of a new appetite-suppressing lip plumping gloss made with hoodia.

Purple Lab, based in New York City, has developed the unique, in 6-yummy flavors lipgloss with Karen Robinovitz, the brilliant mind behind the Hoodia-infused beauty product. Karen is a NY journalist.

Huge Lips Skinny Hips--- $20 for a luscious tube. The smart glosses will be launching come March 1st on the Space NK website, a British luxury beauty shop.

We're told the glosses all taste like candy. They range in shade from clear to a strong and daring red, with tongue-in-cheek names:

Red Sole Worship
Kate Kitty
Poledancer
Lychee Martini
Love Your Thighs
No Panty Lines

So do these glosses really stop you from eating? And do they really fatten up your lips?

First of all, hoodia (actually Hoodia gordonii extract), is found in nature from cactus-like plants growing in Nambia and South Africa. The plant extract contains special appetite suppressing elements to it.

This gloss is formulated with 10% hoodia. Hoodia is unique in that it fools the brain into thinking it has already eaten. So all you do when wearing it, is smack your lips, baby:

Once the gloss is applied, you merely run your tongue on the lips whenever you feel hungry. In a few seconds, the feeling of hunger will disappear almost completely. Almost.

Well, we're trying to believe this. As far as the Lisa Rinna lips, okay, that's not the effect you will see, but, there are good ingredients found in this Huge Lips Skinny Hips tube of gloss.

And Purple Lab claims their shiny lip color delivers big in a gentle way:

Because it contains vitamin B3, the gloss “stimulate[s] blood flow to the lip surface, diminish[es] the appearance of unsightly wrinkles around the mouth and create[s] a plumping effect without stinging or burning.” the manufacturers say.

If anything, we believe this is a very clever beauty marketing tool. And Karen Robinovitz is a smart cookie. As women, we are all looking for the beauty quick fix. So, bigger lips and skinnier bodies at the same time, sure sounds ideal.

We'll keep our eyes on this little number.