Ladies: Wearing Red Equals Sexual Attraction

We know you caught wind of a recent study that focused on the power of red. Now, let's figure it out.

The immediate advice was this: If you want to be sexy, try red.

Apparently, many women in Hollywood and those in politics, already understand the effect this hot hue has on the male libido. Helen Mirren knows. As does Kate Beckinsale. Anne Hathaway. And even Alaska Governor Sarah Palin often wore a red jacket to campaign stops for Republican Presidential nominee John McCain. And whenever Barbara Walters hits a Broadway show, she dons a bright red jacket.

So, ladies: Code Red!!!!

What's so powerful about the color red for women??!!

According to a number of experiments on college students, psychologists learned that red has a strong influence on sexual attraction. In other words, the shade acts a 'primal mating signal.' Oh my!

When men were shown photos of women wearing red shirts or photos of women with red backgrounds, men went gaga! And they were even more than happy to spend more $$$$ on the women.

The study shows that the men were not aware of the effect that red had on them, and they did not rate these women as more kind, intelligent, or likable. But somehow or another, the men just knew they were hot for the ladies in hot, sizzling red.

The authors of this experiment also noted "preliminary evidence that a display of red on a man indeed increases his attractiveness to women." However, women did not score other women in red as more attractive.

So, the science here, is that the color signals a man/woman mating thing.

Red is always appropriate for the holidays. Why not add a little, and conduct your own sexy experiment.