Calvin's Secret Obsession Too Sexy For American TV

The sexy woman in the photo is actress Eva Mendes. This was the tamest image we could post here.

Eva is Calvin Klein's model for his newest fragrance, due out in mid-September. The women's perfume is called, Secret Obsession. It's been described as a 'floral oriental' scent.

Just one, tiny problem......the too steamy commercial has just been banned by American television networks. Coty, Inc. (the fragrance manufacturer) and the Calvin Klein company are fuming, of course.

But then again, everybody's talking about Secret Obssession, lovely Eva Mendes, Calvin Klein, and this too-hot-for television ad. In other words, super publicity. And when the sexy fragrance hits department store counters this fall, Secret Obsession is expected to gracefully rake in more than $120 million globally in just its first year.

The women's fragrance is exotic and sensual.
Top Notes feature: Plum, Rose, and Mace.
Middle Notes include: Egyptian Jasmine, French Orange Flower, and Tuberose.
Base Notes round out with: Burnt Amber, Cashmere Woods, Madagascan Vanilla, and Australian Sandalwood.

Let's not kid ourselves, Calvin Klein is a superstar fashion designer, who also happens to develop beautiful fragrances for men and women. He is a brilliant marketer, and he's been in the business for a long time.

Eva Mendes discusses why she was excited to be part of Klein's Secret Obsession fall ad campaign.

"To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out — I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."

Coty, Inc. realizes the star power of a new Calvin Klein fragrance.

"Obsession put Calvin Klein on the map in 1985 and continues to be an integral piece of the brand portfolio," added Michele Scannavini, president of Coty Prestige. "Over two decades later, we see it come full circle with Secret Obsession. While Obsession epitomized the overt glamour and sexuality of the Eighties, Secret Obsession will become the meaning of what is sexy today — more personal, sophisticated and intoxicating. Eva Mendes is a reflection of how things have changed over the past 20 years."

We're excited to wear this new fragrance, Secret Obsession. We have always loved his other Obsession. We are sure, this scent is going to go the extra distance!

For more information, visit: http://www.secretobsessioncalvinklein.com/.